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| Chào mừng bạn đến với diễn đàn của lớp Anh 2, ngành KDQT, khoa QTKD, K44, đại học Ngoại Thương. 1. Đăng kư tại đây. 2. Nếu bạn có yêu cầu ǵ về tài liệu (trắc nghiệm, tiểu luận, sách tiếng Việt, tiếng Anh) th́ cứ viết bài nhé, chúng tôi sẽ cố gắng đáp ứng (trong đó sách tiếng Anh th́ dễ kiếm hơn các loại tài liệu c̣n lại). 3. Nếu bạn muốn chia sẻ tài liệu, nhưng gặp khó khăn hoặc có ít thời gian để upload th́ hăy gửi email cho admin (nguyen_tuyanh@yahoo.com). Rất mong nhận được sự đóng góp và chia sẻ tài liệu từ các bạn! |
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| Topic Started: Apr 12 2007, 10:42 AM (4,110 Views) | |
| nguyen_tuyanh | Apr 12 2007, 10:42 AM Post #1 |
Nguyễn Tùy Anh
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Have a look here. It's very useful for you http://www.cariboo.bc.ca/cpj/essay.html |
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Nguyen Tuy Anh Sales   Part of the A.P.Moller - Maersk Group 6th Fl, International Centre Building, 17 Ngo Quyen Str., Hoan Kiem Dist., Hanoi, Vietnam P: +84 4 39366044 F: +84 4 39363711 M: +84 915512808 Email: tuy.nguyen@damco.com Yahoo ID: nguyen_tuyanh Skype ID: nguyen_tuyanh Web: www.damco.com | |
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| nguyen_tuyanh | Apr 13 2007, 08:04 PM Post #2 |
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Nguyễn Tùy Anh
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Types of Insurance Insurance companies create insurance policies by grouping risks according to their focus. This provides a measure of uniformity in the risks that are covered by a type of policy, which in turn allows insurers to anticipate their potential losses and set premiums accordingly. The most common forms of insurance policies include life, health, automobile, homeowners' and renters', personal property, fire and casualty, marine, and inland marine policies. Life insurance provides financial benefits to a designated person upon the death of the insured. Many different forms of life insurance are issued. Some provide for payment only upon the death of the insured; others allow an insured to collect proceeds before death. A person may purchase life insurance on her or his own life for the benefit of a third person or persons. Individuals may even purchase life insurance on the life of another person. For example, a wife may purchase life insurance that will provide benefits to her upon the death of her husband. This kind of policy is commonly obtained by spouses and by parents insuring themselves against the death of a child. However, individuals may only purchase life insurance on the life of another person and name themselves beneficiary when there are reasonable grounds to believe that they can expect some benefit from the continued life of the insured. This means that some familial or financial relationship must unite the beneficiary and the insured. For example, a person cannot purchase life insurance on the life of a stranger in the hope that the stranger will suffer a fatal accident. Health insurance policies cover only specified risks. Generally, they pay for the expenses incurred from bodily injury, disability, sickness, and accidental death. Health insurance can be purchased for one's self, and for others. All automobile insurance policies contain liability insurance, which is insurance against injury to another person or against damage to another person's vehicle caused by the insured's vehicle. Auto insurance may also pay for the loss of, or damage to, the insured's motor vehicle. Most states require that all drivers carry, at a minimum, liability insurance under a no-fault scheme. In states recognizing no-fault insurance, damages resulting from an accident are paid for by the insurers, and the drivers do not have to go to court to settle the issue of damages. Drivers in these states may bring suit over an accident only in cases of egregious conduct, or where medical or repair costs exceed an amount defined by statute. Homeowners' insurance protects homeowners from losses related to their dwelling, including damage to the dwelling; personal liability for injury to visitors; and loss of, or damage to, property in and around the dwelling. Renters' insurance covers many of the same risks for persons who live in rented dwellings. Personal property insurance protects against the loss of, or damage to, certain items of personal property. It is useful when the liability limit on a homeowner's policy does not cover the value of a particular item or items. For example, the owner of an original painting by Pablo Picasso may wish to obtain, in addition to a homeowner's policy, a separate personal property policy to insure against loss of, or damage to, the painting. Businesses can insure against damage and liability to others with fire and casualty insurance policies. Fire insurance policies cover damage caused by fire, explosion, earthquake, lightning, water, wind, rain, collision, and riot. Casualty insurance protects the insured against a variety of losses, including those related to legal liability, burglary and theft, accident, property damage, injury to workers, and insurance on credit extended to others. Fidelity and surety bonds are temporary, specialized forms of casualty insurance. A fidelity bond insures against losses related to the dishonesty of employees, and a surety bond provides protection to a business if it fails to fulfill its contractual obligations. Marine insurance policies insure transporters and owners of cargo shipped on an ocean, a sea, or a navigable waterway. Marine risks include damage to cargo, damage to the vessel, and injuries to passengers. Inland marine insurance is used for the transportation of goods on land and on landlocked lakes. Many other types of insurance are also issued. Group health insurance plans are usually offered by employers to their employees. A person may purchase additional insurance to cover losses in excess of a stated amount or in excess of coverage provided by a particular insurance policy. Air travel insurance provides life insurance benefits to a named beneficiary if the insured dies as a result of the specified airplane flight. Flood insurance is not included in most homeowners' policies, but it can be purchased separately. Mortgage insurance requires the insurer to make mortgage payments when the insured is unable to do so because of death or disability. |
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Nguyen Tuy Anh Sales Part of the A.P.Moller - Maersk Group 6th Fl, International Centre Building, 17 Ngo Quyen Str., Hoan Kiem Dist., Hanoi, Vietnam P: +84 4 39366044 F: +84 4 39363711 M: +84 915512808 Email: tuy.nguyen@damco.com Yahoo ID: nguyen_tuyanh Skype ID: nguyen_tuyanh Web: www.damco.com | |
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| lonelystar11188 | Apr 14 2007, 11:05 AM Post #3 |
Kiên siêu depzai
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dài thế, học thế này để mà die à |
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| nguyen_tuyanh | Apr 25 2007, 08:54 PM Post #4 |
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Nguyễn Tùy Anh
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Ads: - fast: time of transaction on internet is less than other ways (for example: by phone, by post, by fax, by fax, or direct transactions with business meetings,..) - economical: only pay for accessing internet, don’t have to waste any more for calling phones, having meals with customers, transport or cost for mails. - wider choices of good for customers (there are more and more producers all over the world find the effect from internet and advertise their goods on internet; customers could compare many brands easily and buy the most suitable goods) - easy to buy goods: click on the goods you want and type your address - advertise goods over the world: everyone could see your product if they access internet. This brings wider advertisements than TV, radio or newspapers do. Diads: - goods can’t be seen directly with eyes, having no change to check or test - can’t do shopping for relaxing like when you go to supermarkets or shops, go around among shelves with many colorful goods, talking with friends..) - have to pay transportation cost - wait for the goods you buy for some days or maybe some months |
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Nguyen Tuy Anh Sales Part of the A.P.Moller - Maersk Group 6th Fl, International Centre Building, 17 Ngo Quyen Str., Hoan Kiem Dist., Hanoi, Vietnam P: +84 4 39366044 F: +84 4 39363711 M: +84 915512808 Email: tuy.nguyen@damco.com Yahoo ID: nguyen_tuyanh Skype ID: nguyen_tuyanh Web: www.damco.com | |
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| nguyen_tuyanh | Apr 25 2007, 09:26 PM Post #5 |
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Nguyễn Tùy Anh
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I. Introduction Nowadays, many Vietnamese can earn more than what they need for their daily expenditure. Instead of keeping their savings at home, they have some ways to make it profitable. II. Body 1. Invest in estate and valuable things 1.1. Invest in estate: buy houses and lands Reasons: - often get profit because the price of house and land often goes up through the disadvantages - can leave these things to their children when they grow up - need much money to buy these things 1.2. keep valuable things: gold, jewelry,…. Reason: their value is stable while money often loses its value 2. Keep their saving in a bank Reasons: - safe - have interest rate Disadvantage: face with inflation problem 3. Invest in stock market: a potential way to make their savings profitable advantages: - make much money in short time - the money needed to invest isn’t too much - may lose everything in one night if put money in wrong place III. Conclusion There’re many ways to keep your savings profitable. You should choose a good one for purpose. |
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Nguyen Tuy Anh Sales Part of the A.P.Moller - Maersk Group 6th Fl, International Centre Building, 17 Ngo Quyen Str., Hoan Kiem Dist., Hanoi, Vietnam P: +84 4 39366044 F: +84 4 39363711 M: +84 915512808 Email: tuy.nguyen@damco.com Yahoo ID: nguyen_tuyanh Skype ID: nguyen_tuyanh Web: www.damco.com | |
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| nguyen_tuyanh | Apr 25 2007, 09:38 PM Post #6 |
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Nguyễn Tùy Anh
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I. Introduction Giving special offers is an effective mechanism to promote the business. The companies could attract more consumers by many ways, here are some ones: II. Body 1. Some kinds: 1.1. Price discounts: encourage consumers to buy more products 1.2. Bonus points: - the most effective way to show your customers that you value their continued interest in your store - offer the customers to accumulate bonus points and use them to purchase products or receive special discounts, and promote your customers loyalty 1.3. Discount coupons: - help to increase the number of returning customers - can be applied to specific products, categories 1.4. Free shipping: esp for consumers who shop on internet - cut the purchase price --> the consumers buy in much quantities at a time 1.5. Free gifts - when the consumers buy in much quantity - chance to be lucky persons when drawing lots: luxurious car, beautiful flats... - free samples - added products 2. Objectives - raise money: the more goods the consumers buy, the more turnover the company gets - to improve the brand name, help the company stands out from the competitors - to improve the relationship with the consumers: remarkable special offers attract more new consumers, and show your appreciation to existing customers III. Conclusion Depend on the condition as well as the kind of products, each company would define what and when the offer is applicable |
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Nguyen Tuy Anh Sales Part of the A.P.Moller - Maersk Group 6th Fl, International Centre Building, 17 Ngo Quyen Str., Hoan Kiem Dist., Hanoi, Vietnam P: +84 4 39366044 F: +84 4 39363711 M: +84 915512808 Email: tuy.nguyen@damco.com Yahoo ID: nguyen_tuyanh Skype ID: nguyen_tuyanh Web: www.damco.com | |
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| beep_3008 | Apr 25 2007, 09:58 PM Post #7 |
Trần Phan Thu Trang
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what are advertising objectives for sellers? What are advantages and disadvantages of advertising? I.Objectives of avertising 1.To infrom the market about the product -Explain how the product works -Provide info on pricing -Build awareness of both the product and the company -------->these objectives aim at the launch of a new product or relaunch/update of an existing product. 2.to presuade customers to buy the product -Create a preference in the product through comparison advertising -Find ways to differentiate the product through comparision advertising -Either directly or inderectly comparing the product to that of competitiors --------->The product can be the best choice to cunsumers. 3.To remind people about the brand -Maintain interest and awareness of the product in the market -confirm the position of brand -show the company's concern about customers'taste ---------->make the product avaiable not only in the market but also in customers'mind II.Advantages and disadvantages 1. Advantages -inform consumers about new products -Reduce prices :more sales = lower cost per item -Give consumers choice and opportunities to compare 2.Disadvantages -Can be misleading -Can confuse consumers:only the good points of products are indentifield,not the faults -Promote consumerism and wasterful,unnescessary spending |
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| nguyen_tuyanh | Apr 25 2007, 10:54 PM Post #8 |
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Nguyễn Tùy Anh
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I. Introduction: Integration has now been the most popular trend of all the nations in the world. For the sake of economic growth, these countries all try their best to own an as big as possible share both in the domestic market and international market. Advertising, therefore, is significantly important to make products or services known to a new foreign market. However, when countries, co-operations, and companies advertise a product or a service in a foreign market, some problems may arise. II. Body 1. Culture In order to penetrate into foreign markets, companies and co-operations should always think of the culture, customs and habits of those markets. As culture varies from countries to countries, there maybe something domestic customers don’t like about the exported items. Culture, in this case, decides success or failure. - People of different cultures may need or prefer different products and services (luxury or ordinary…). They would love to see the advertisements of those that they are in need of or interested in. Companies should know what to advertise. - People of different cultures may prefer different ways of advertising (on TV or on newspaper…). As the result, companies should decide how to advertise. - Even when foreign companies find what domestic consumers desire and how they want them to be advertised, these companies may encounter culture misunderstanding. Some illustrations: - When Coca-cola advertised their new product in China, they translated their brand into “Ke Kou Ke La”. Unluckily in Chinese, these words don’t have good meanings. After that failure, they changed into “ Ko Kou Ko Le” - When General Motors introduces Chery Nova into South American, they hardly knew that ‘Nova’ means ‘the car will not run’ - When Colagate advertised one new kind of toothpaste in France, they used the name ‘Cue’ – the name of an infamous magazine with the very bad image - In Italy, there was a very famous advertising campaign for Schweppes Tonic water. Unluckily, they translated the name into “ Tonic Scheppes – the toilet cleaning liquor”… Of course, when they cope up with culture misunderstanding, they can not sell their products or services. As a matter, they can’t earn a big profit. Also, domestic consumers may not feel like to see the product or service again, let alone spend any money on them. 2. Finance Finance is also a very big problem when advertising a product or service overseas. In fact, companies always have to spend a lot on advertising even in their motherland. Nonetheless, they tend to spend more in foreign market. - they have to pay for market research - they have to spend on building up an office there - they have to spend on human resource also to find native people that are highly aware of their own culture to help run the business. 3. Others - when people advertise overseas, the first thing they have to do is to complete all the administration procedure so as to do business legally in a foreign country. However, this procedure seems to be very hard in some countries - Generally speaking, the world economy is now widely open. It’s very difficult to gain market shares only by advertising… III. Conclusion There maybe many many other problems that may arise when countries advertise their products and services in foreign markets. It’s always risky to try ourselves in a new market. Nevertheless, to do business means to take risk. Just be aware of those problems, carefully prepare to deal with them, dare to take risk, all nations will be likely to take benefit from free trade. |
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Nguyen Tuy Anh Sales Part of the A.P.Moller - Maersk Group 6th Fl, International Centre Building, 17 Ngo Quyen Str., Hoan Kiem Dist., Hanoi, Vietnam P: +84 4 39366044 F: +84 4 39363711 M: +84 915512808 Email: tuy.nguyen@damco.com Yahoo ID: nguyen_tuyanh Skype ID: nguyen_tuyanh Web: www.damco.com | |
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| beep_3008 | Apr 25 2007, 11:12 PM Post #9 |
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Trần Phan Thu Trang
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What are advertising objectives for sellers?wwhat are advantages and disadvantages of advertising? I.Objectives of advertising 1.To inform the market about the product -Explain how the product works -Provide info onpricing -Build awareness of both the product and the company --------->These objectives aim at the launch of a new product or relaunch/update of an existing product. 2.To presuade customers to buy the product -Create a persuade in the market for the product -Find ways to difference in the market for the product through comparision advertsing -Either directly or indirectly comparing the product to that of compertitors ----------->The product can be the best choice to consumers. 3.To remind people about the brand -Maintain interest and awareness of the product in the market -confirm the position of the brand -Show the company’s concern about customers’taste --------->make the product avaiable not only in the market but also in customers’mind II. Advantages and disadvantages 1Advantages -Inform consumers about new products -Reduce prices :more sales=lower cost per item -Give consumers choices and opportunities to compare 2.Disadvantages -Can be misleading -Can confuse consumers:only the good points of products are identifield,not the faults -Promote consumer 
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| nguyen_tuyanh | Apr 25 2007, 11:21 PM Post #10 |
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Nguyễn Tùy Anh
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I.Objectives of advertising 1.To inform the market about the product -Explain how the product works -Provide info onpricing -Build awareness of both the product and the company --------->These objectives aim at the launch of a new product or relaunch/update of an existing product. 2.To presuade customers to buy the product -Create a persuade in the market for the product -Find ways to difference in the market for the product through comparision advertsing -Either directly or indirectly comparing the product to that of compertitors ----------->The product can be the best choice to consumers 3.To remind people about the brand -Maintain interest and awareness of the product in the market -confirm the position of the brand -Show the company’s concern about customers’taste --------->make the product avaiable not only in the market but also in customers’mind II. Advantages and disadvantages 1Advantages -Inform consumers about new products -Reduce prices :more sales=lower cost per item -Give consumers choices and opportunities to compare 2.Disadvantages -Can be misleading -Can confuse consumersnly the good points of products are identifield,not the faults -Promote consumerism and wasterful,unnecessary spending |
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Nguyen Tuy Anh Sales Part of the A.P.Moller - Maersk Group 6th Fl, International Centre Building, 17 Ngo Quyen Str., Hoan Kiem Dist., Hanoi, Vietnam P: +84 4 39366044 F: +84 4 39363711 M: +84 915512808 Email: tuy.nguyen@damco.com Yahoo ID: nguyen_tuyanh Skype ID: nguyen_tuyanh Web: www.damco.com | |
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| moon_cat | Apr 25 2007, 11:51 PM Post #11 |
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Phương Quỳnh Nga
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I. opening: - Not the most important department in a company bit maybe the 2nd- ranked - Good product generation is the vital issue of any companies. MR plays the most important role in the final decision of launching a new product. II. Body: 1.Definition of MR: -Marketing is the process of planning and executing the pricing, promotion and distribution of goods, ideals and the services to create exchanges that satistify individual and organization goals. Another definition, it’s the process of moving people closer to making a decision to purchase, use, become complacent to another person’s, society’s or organization’s value. Simple, it facilitates a “sale”. -Marketing research is the search for the new information or knowledge for production. It is a form of business research which concentrates on understanding the behaviors, whims and preferences, of consumer in a market-based economy. 2.Purpose of MR: it helps companies determine -targeted consumer: MR shows who are potential customers -consumers’ tastes: to make invention or innovations, decide features of the products that meet consumers’ demand -appropriate price and outputs that aims to maxi maize turnovers -build up advertising campaigns, strategic selling plans --> It influentially decides success of products and turnover of companies. III. Conclusion. |
| MADE IN VIETNAM | |
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| moon_cat | Apr 26 2007, 12:03 AM Post #12 |
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Phương Quỳnh Nga
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I. opening: - Not the most important department in a company bit maybe the 2nd- ranked - Good product generation is the vital issue of any companies. MR plays the most important role in the final decision of launching a new product. II. Body: 1.Definition of MR: - Marketing is the process of planning and executing the pricing, promotion and distribution of goods, ideals and the services to create exchanges that satistify individual and organization goals. Another definition, it’s the process of moving people closer to making a decision to purchase, use, become complacent to another person’s, society’s or organization’s value. Simple, it facilitates a “sale”. - Marketing research is the search for the new information or knowledge for production. It is a form of business research which concentrates on understanding the behaviors, whims and preferences, of consumer in a market-based economy. 2.Purpose of MR: it helps companies determine - targeted consumer: MR shows who are potential customers - consumers’ tastes: to make invention or innovations, decide features of the products that meet consumers’ demand - appropriate price and outputs that aims to maxi maize turnovers - build up advertising campaigns, strategic selling plans It influentially decides success of products and turnover of companies. III. Conclusion. |
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| nguyen_tuyanh | Apr 26 2007, 12:04 AM Post #13 |
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Nguyễn Tùy Anh
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1. Crimes at work: -Always going to work late -Using Internet at work to search information for private purpose -Making personal calls at working -Playing games on the internet at work -Sending personal email at work -Chatting with friends on the Internet -Photocopying/printing personal documents -Steeling office property (money, paper, pen…) -Usually go out for private purpose at working time -Making false claims for expenses (extremely popular) 2. Punishment: -Issue a verbal or written warning -Cut employee’s bonus -Fine 1 or 2 weeks wage -Move employee to a lower grade or job -Force to resign -Sack employee -Prosecute |
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Nguyen Tuy Anh Sales Part of the A.P.Moller - Maersk Group 6th Fl, International Centre Building, 17 Ngo Quyen Str., Hoan Kiem Dist., Hanoi, Vietnam P: +84 4 39366044 F: +84 4 39363711 M: +84 915512808 Email: tuy.nguyen@damco.com Yahoo ID: nguyen_tuyanh Skype ID: nguyen_tuyanh Web: www.damco.com | |
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| nguyen_tuyanh | Apr 26 2007, 12:06 AM Post #14 |
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Nguyễn Tùy Anh
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Business ethics is a form of applied ethics that examines ethical rules and principles within a commercial context - Creative accounting, earnings management, misleading financial analysis Insider trading, securities fraud, bucket shop, force scams: concerns (criminal) manipulation of the financial markets - Executive compensation: concerns excessive payments made to corporate CEO’s - Bribery, kickbacks, facilitation payments: while these may be in the (short-term) interests of the company and its shareholders, these practices may be anticompetitive or offend against the values of society |
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Nguyen Tuy Anh Sales Part of the A.P.Moller - Maersk Group 6th Fl, International Centre Building, 17 Ngo Quyen Str., Hoan Kiem Dist., Hanoi, Vietnam P: +84 4 39366044 F: +84 4 39363711 M: +84 915512808 Email: tuy.nguyen@damco.com Yahoo ID: nguyen_tuyanh Skype ID: nguyen_tuyanh Web: www.damco.com | |
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| moon_cat | Apr 26 2007, 12:07 AM Post #15 |
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Phương Quỳnh Nga
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I. what is market research? MT is the process of systematic gathering recording and analyzing data about customers, competitors and the market II. Purpose - Find out the felling of customer When doing market research, people can know customer’s attitudes to the products/ services through their answers, data... Demands of market to improve product, existing products and services -reactions of customer to new products A new product is launched into the market, producers want to learn where it is suitable for customer’s needs and wants and whether market will accept it. MR will solve this problem. - Identify potential customer. Many businesses today fell it is important to know what the consumer needs and wants are prior to development of the product. This is so the company can develop a product that they think will be successful in the market place as it as based on potential customers wants and needs. - The enterprise’s status in the target market When a company launches a product or service into the market place, most companies have one major objective which to sell their product competitively and profitably. MR can be used to determine which portion of the population will purchase the product/ service, based on variables like age, gender, location and income level… -Access market, advertise trade mark. -The customers can have a lot of impressions on products/ service when they are questioned, interviewed and while process of researching, the producers have more knowledge about market. So, MR is one of effective means to expand into new markets. |
| MADE IN VIETNAM | |
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